Leadership Team

Matthew Crossman

President and Chief Operating Officer

Matthew Crossman joined Emergency Medical Care Inc. (EMC) as Chief Operating Officer (COO) in January 2024. As COO, Matthew provides leadership and direction for the day-to-day operations of the EHS Ambulance Operations system in Nova Scotia (ground/air/medical communications), as well as 811 Telecare for both Nova Scotia and Prince Edward Island.
Since joining Medavie in 2007, Matthew has held multiple positions including his immediate past role as Vice President of Operations for Medavie Health Services (MHS). He has served as President and CEO of Ambulance New Brunswick and held extensive leadership roles at Island Emergency Medical Services and Medacom Atlantic.
As a Canadian executive leader with national experience in health care, mental health and addictions, tele-health, communications and public safety, Matthew has over 24 years of industry experience across North America. Matthew is a licensed paramedic and has a Bachelor of Healthcare Administration from Dalhousie and Executive Masters of Business Administration from the University of Fredericton. He also holds an executive leadership certification from the Rotman School of Management. 

Charbel Daniel

Executive Director, Provincial Operations

With over 15 years’ experience in EMS and more than 10 years in leadership, Charbel started his journey in EMS as a frontline paramedic in the Central region.
Charbel has held progressive positions over the years starting at Medavie HealthEd with oversight over curriculum development, distance education, and business development.
Charbel then took on the role of Chief Operations Officer for MedLife, where his responsibilities included the operational management of over 1,200 frontline clinical practitioners across Massachusetts. He returned to EMC in 2017 as Scheduling Supervisor and has been in his current position as Senior Manager, System Support since 2019.
Charbel holds a Bachelor of Science (Major in Physics) and a Diploma in Primary Care Paramedicine from the Maritime School of Paramedicine.

Paula Martell

Executive Director, Health Services, Risk Management and Compliance, TeleHealth, and LifeFlight Operations 

Paula Martell is the Executive Director of Health Services, Risk Management and Compliance, Telehealth & LifeFlight Operations at EMC. Prior to assuming the role of Executive Director, Paula was Program Manager for EHS LifeFlight. Paula’s previous portfolio included Performance & Development; however, with recent corporate restructuring she is now responsible for a broad corporate portfolio covering clinical services and education, risk management, patient safety and compliance. As well, Paula is responsible for Health & Wellness portfolio and two operations Telehealth and LifeFlight.
Paula has over 37 years’ experience as a medical practitioner as both a registered nurse and former paramedic, highlighted with specialized training and experience in areas of critical care, pre-hospital care and air medical transport.

In addition to her comprehensive clinical training, Paula completed a Masters of Business Administration degree in 2009, which also included specialized certificates in Fundamentals of Business, Advanced Business Management, and Advanced Business Strategy.

Becky Mullowney

Executive Director, Finance

Rebecca (Becky) Mullowney joined EMC in 2016 as the Manager, Financial Planning and Reporting and was appointed as the Director, Finance in 2018. Becky is accountable for all financial functions, including leading financial management and reporting, overseeing budget preparation and support the Chief Operating Officer on matters related to financial effectiveness.
Becky spent six years with Grant Thornton LLP in Halifax working from Accountant to Manager of Assurance responsible for analyzing financial statements, planning and execution of year-end audit results, preparing and managing budgets. Becky has also been a National UFE Coordinator working to develop and teach internal preparation programs for CA candidates across Canada as well as managing marking teams for practice exams providing guidance and instruction.
Becky is an active volunteer in her community, currently as Treasurer and Executive Director of the Alzheimer Society of Nova Scotia. Becky has her Bachelor of Commerce with a major in Accounting from Saint Mary’s University. Becky is also a Chartered Accountant and a Chartered Professional Accountant graduate of the Atlantic School of Chartered Accountancy (ASCA) in Halifax. 

Dale Bartlett

Executive Director, System Support & Safety

Dale Bartlett has over 42 years of experience in Emergency Medical Service (EMS). Since he began his career in 1979, he has held many progressive positions. He started as a paramedic and ambulance service co-owner with Bartlett’s Ambulance Service, Truro. In 1995, as part of an EHS Regional Pilot Program (first centralized EMS Dispatch Centre), Dale also served as Communications Manager Northern EMS. He joined Emergency Medical Care Inc. (EMC) during its inception in 1997 and since then, has served as Operation Supervisor and Regional Manager and Director as part of the Nova Scotia Emergency Health Services (EHS) system.
In 2008, as part of the Medavie EMS team, Dale led transition of the Prince Edward Island ambulance services system from privately owned services to a provincial system and served as the General Manager of Island EMS during this period.

In 2009/10 also under Medavie EMS, he was part of the transition/amalgamation project team transitioning the private, municipal and hospital based ambulance services in New Brunswick into a provincial system. He was involved in acquisition, employee recruitment and training. He was the Operations Team Lead and Acting Director of Clinical Operations during the transition.

In 2010, Dale was the Operation lead for the Medavie EMS Muskoka EMS service transition in Muskoka Ontario.

Dale is currently the Director of System Support with provincial responsibility for Fleet Services, Facilities, Procurement, the EHS Medical First Responder Program, the EHS AED Registry, Communications and Public Relations, Information Technology, Business Continuity and Provincial Scheduling.